your
agency
on a
​first-name
basis

Founded by Simon Hancock and Mike Genchi, SaM was born of the belief (and lived experience) that clients don’t hire agencies—they hire people.

They hire the creatives and strategists they like.
The ones who get them.
The ones who bring smart thinking—and who'll dig in to make it happen.

 

We bring decades of experience across brand strategy and creative direction, and we’ve led work for some of the most successful brands in food + drink, tech, wellness, and finance.

​

SaM is full-service, but efficiently so. It’s just us: Simon and Mike.

When the work needs it, we draw on the talented collaborators we've met (and loved working with) along the way.

SaM reflects the closeness we bring to every engagement. That means focused thinking and direct involvement. When you work with us, it’s a partnership.

 

And always on a first-name basis.